The global mobile marketing market size is estimated to reach USD 337.8 billion by 2027, registering a CAGR of 22.9% over the forecast period, according to a new study conducted by Grand View Research, Inc. Mobile marketing is a promotional activity that helps connect advertisers to end users through push notifications and emails, among other communications sent directly to customers. Increasing use of smartphones to access online content coupled with the growing trend of location-based mobile marketing are expected to drive the market. Moreover, rising number of social media platforms and users accessing internet and popular multimedia content, such as videos, audio, and text is anticipated to drive the market.
Global
Positioning Systems (GPS) and the Radio Frequency Identification (RFID)
technologies are used by enterprises to acquire consumer preference data, which
is further analyzed to target nearby consumers by sending them notifications
about relevant products and services. Mobile device is the largest source of
digital data and most of the data is accessed through social media platforms,
web browsers, and mobile applications. Rising adoption of Artificial Intelligence
(AI) and big data analytics in mobile marketing to monitor consumer preference
and to deliver accurate insights to reach the right consumers is anticipated to
propel the market for mobile marketing over the forecast period.
Based
on several surveys, more than 70% of enterprises are of the opinion that mobile
devices have transformed their businesses and customer experience by enabling
continuous interaction between customers and employees. Consumers are
increasingly preferring online shopping owing to the increasing penetration of
smartphones. Companies are highly focused on advertising their products and
services through e-commerce channels. This helped the retail segment capture a
significant revenue share in 2019. Key players focus on mergers and acquisitions
that will help them gain greater regional presence and target new consumers.
However, growing privacy concerns coupled with the rapidly increasing use of ad
blockers to avoid unwanted content may hamper the growth of the market.
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Mobile Marketing
Market Report Highlights
- In 2019, the
mobile web segment held over 24% of the global market share due to growing
number of smartphone users frequently accessing mobile search engines
- North America
captured a significant revenue share in 2019, owing to robust growth in
the use of Over the Top (OTT) and social media content along with the
highest smartphone penetration
- Latin America
mobile marketing market is estimated to showcase significant growth over
the forecast period owing to the high adoption of smartphones in Brazil
and Mexico along with high investment in the improvement of the regional
network infrastructure. Increasing number of OTT content subscribers in
the region is expected to create significant opportunities for the market
players in the forthcoming years
- Companies leveraging
machine learning, AI, big data, and Augmented Reality (AR) technologies
for high customer engagement through televising or displaying ads is
expected to fuel the market growth
- Significant
use of GPS and RFID technology for location-based mobile marketing is
predicted to fuel the industry growth over the forecast period
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Mobile Marketing
Market Segmentation
Grand View Research has
segmented the global mobile marketing market on the basis of enterprise size,
solution, end use, and region:
Mobile Marketing
Enterprise Size Outlook (Revenue, USD Million, 2016 - 2027)
- Large Enterprises
- Small & Medium Enterprises
Mobile Marketing
Solution Outlook (Revenue, USD Million, 2016 - 2027)
- Mobile Web
- SMS
- Location-Based Marketing
- In-App Messages
- Push Notifications
- QR Codes
- MMS
- Others
Mobile Marketing
End-Use Outlook (Revenue, USD Million, 2016 - 2027)
- Retail
- Media & Entertainment
- Travel
- Automotive
- Healthcare
- IT & Telecom
- BFSI
- Others
Mobile Marketing
Regional Outlook (Revenue, USD Million, 2016 - 2027)
- North America
- U.S.
- Canada
- Europe
- U.K.
- Germany
- Asia Pacific
- China
- India
- Japan
- Latin America
- Brazil
- Mexico
- Middle East & Africa (MEA)
About Grand View Research
Grand
View Research, Inc. is a U.S. based market research and consulting company,
registered in the State of California and headquartered in San Francisco. The
company provides syndicated research reports, customized research reports, and
consulting services. To help clients make informed business decisions, we offer
market intelligence studies ensuring relevant and fact-based research across a
range of industries, from technology to chemicals, materials and healthcare.
For more info visit @ https://www.grandviewresearch.com
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