The global in-app advertising market size is expected to reach USD 226,422.8 million by 2025, growing at a CAGR of 19.4% from 2019 to 2025, according to a new study conducted by Grand View Research, Inc. In-app advertising enables advertisers to display various types of advertisements, such as banners and pop-up videos, on mobile applications to reach their audience. The concept is gaining popularity owing to the rapidly increasing demand for mobile device-based advertising across various industry verticals such as education, entertainment, and retail.
The
growing popularity of Business-to-Business (B2B), Business-to-Consumer (B2C),
and Consumer-to-Consumer (C2C) e-commerce websites coupled with the emerging
trend of online gaming are further fueling the market growth. Smartphone
messaging, shopping, and gaming applications are expected to capture
significant shares in the market over the forecast period owing to their
increased use and the growing trend of mobile-based applications.
In-app
advertising is a vital marketing channel for companies and offers them with
sophisticated data tracking and user targeting features. It also enables
advertisers to reach consumers with pinpoint accuracy, acting as an effective
medium to capture consumers’ attention and encourage them to view and interact
with the advertisements through mobile devices. Moreover, advertisers can
harness geolocation data to ensure that they are reaching users at the right
place and time. Majority of the smartphone users spend a significant amount of
time using applications for voice/video calling, messaging, ticket booking,
and gaming. In-app advertising can be easily integrated with such
applications to reach prospective customers.
For more info visit here: https://www.grandviewresearch.com/industry-analysis/in-app-advertising-market
In-app Advertising
Market Report Highlights
- The messaging
segment is expected to gain traction owing to factors such as increasing
consumer preference, better offers, and price discounts
- The Android
segment is expected to witness the highest growth rate over the forecast
period owing to factors such as increased adoption of smartphones in the
emerging economies of Asia Pacific, such as India and China
- North America
is expected to continue leading the in-app advertising market and reach
USD 65,617.3 million by 2025. However, Asia Pacific is expected to witness
the highest growth rate over the forecast period
- Key industry
players include Tapjoy, Inc.; Google AdMob; BYYD Inc.; Flurry, Inc.;
Glispa GmbH; Tune, Inc.; Amobee, Inc.; InMobi; One by AOL; and Chartboost.
Request a Sample Copy @ https://www.grandviewresearch.com/industry-analysis/in-app-advertising-market/request/rs1
In-app Advertising
Market Segmentation
Grand View Research has
segmented the in-app advertising market based on type, platform, application,
and region:
In-app Advertising
Type Outlook (Revenue, USD Million; 2014 - 2025)
- Banner Ads
- Interstitial Ads
- Rich Media Ads
- Video Ads
- Native Ads
In-app Advertising
Platform Outlook (Revenue, USD Million; 2014 - 2025)
- Android
- iOS
- Others
In-app Advertising
Application Outlook (Revenue, USD Million; 2014 - 2025)
- Messaging
- Entertainment
- Gaming
- Online Shopping
- Payment & Ticketing
- Others
In-app
Advertising Regional Outlook (Revenue, USD Million, 2014 - 2025)
- North America
- U.S.
- Canada
- Europe
- U.K.
- Germany
- Asia Pacific
- China
- India
- Japan
- Latin America
- Brazil
- Middle East & Africa
About Grand View Research
Grand
View Research, Inc. is a U.S. based market research and consulting company,
registered in the State of California and headquartered in San Francisco. The
company provides syndicated research reports, customized research reports, and
consulting services. To help clients make informed business decisions, we offer
market intelligence studies ensuring relevant and fact-based research across a
range of industries, from technology to chemicals, materials and healthcare.
For more info visit @ https://www.grandviewresearch.com
No comments:
Post a Comment