In-app Advertising Market Trends, Applications, Analysis, Growth, And Forecast To 2025

The global in-app advertising market size is expected to reach USD 226,422.8 million by 2025, growing at a CAGR of 19.4% from 2019 to 2025, according to a new study conducted by Grand View Research, Inc. In-app advertising enables advertisers to display various types of advertisements, such as banners and pop-up videos, on mobile applications to reach their audience. The concept is gaining popularity owing to the rapidly increasing demand for mobile device-based advertising across various industry verticals such as education, entertainment, and retail.

The growing popularity of Business-to-Business (B2B), Business-to-Consumer (B2C), and Consumer-to-Consumer (C2C) e-commerce websites coupled with the emerging trend of online gaming are further fueling the market growth. Smartphone messaging, shopping, and gaming applications are expected to capture significant shares in the market over the forecast period owing to their increased use and the growing trend of mobile-based applications.

In-app advertising is a vital marketing channel for companies and offers them with sophisticated data tracking and user targeting features. It also enables advertisers to reach consumers with pinpoint accuracy, acting as an effective medium to capture consumers’ attention and encourage them to view and interact with the advertisements through mobile devices. Moreover, advertisers can harness geolocation data to ensure that they are reaching users at the right place and time. Majority of the smartphone users spend a significant amount of time using applications for voice/video calling, messaging, ticket booking, and gaming. In-app advertising can be easily integrated with such applications to reach prospective customers.

For more info visit here: https://www.grandviewresearch.com/industry-analysis/in-app-advertising-market

In-app Advertising Market Report Highlights

• The messaging segment is expected to gain traction owing to factors such as increasing consumer preference, better offers, and price discounts
• The Android segment is expected to witness the highest growth rate over the forecast period owing to factors such as increased adoption of smartphones in the emerging economies of Asia Pacific, such as India and China
• North America is expected to continue leading the in-app advertising market and reach USD 65,617.3 million by 2025. However, Asia Pacific is expected to witness the highest growth rate over the forecast period
• Key industry players include Tapjoy, Inc.; Google AdMob; BYYD Inc.; Flurry, Inc.; Glispa GmbH; Tune, Inc.; Amobee, Inc.; InMobi; One by AOL; and Chartboost.

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In-app Advertising Market Segmentation

Grand View Research has segmented the in-app advertising market based on type, platform, application, and region:

In-app Advertising Type Outlook (Revenue, USD Million; 2014 - 2025)

• Banner Ads
• Interstitial Ads
• Rich Media Ads
• Video Ads
• Native Ads

In-app Advertising Platform Outlook (Revenue, USD Million; 2014 - 2025)

• Android
• iOS
• Others

In-app Advertising Application Outlook (Revenue, USD Million; 2014 - 2025)

• Messaging
• Entertainment
• Gaming
• Online Shopping
• Payment & Ticketing
• Others

In-app Advertising Regional Outlook (Revenue, USD Million, 2014 - 2025)

• North America
• U.S.
• Canada
• Europe
• U.K.
• Germany
• Asia Pacific
• China
• India
• Japan
• Latin America
• Brazil
• Middle East & Africa

About Grand View Research        

Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.

For more info visit @ https://www.grandviewresearch.com

Cyber Warfare Market Size, Technological Development, Future Growth Insights 2025

The global cyber warfare market is expected to reach USD 91.75 billion by 2025, according to a new study by Grand View Research, Inc. The increasing number of cyber-attacks are emerging as a significant threat across the globe. The dependence of organizations on information technology and the valuable & sensitive nature of digitally-stored data have raised the stake for cyber attackers whose primary motive is to disrupt economic growth and gain technological advantages by stealing intellectual properties of national defense forces. Increased concern towards catastrophic nature of cyber warfare and national security are factors anticipated to drive the market over the forecast period.

Cyberspace disruption capabilities have outstripped nation's focus on terrorism. The increasing cyber-attacks such as abusing digital infrastructure and network infiltration within industries and defense sector have led the government to focus more on cyberspace vulnerabilities. The growing digitization in different nations is leading to increase in data and security breaches, resulting in cyber-crime. In light of the growing cyber incidence, increased cybersecurity spending is proposed, and warfare units are established by the governments aimed to protect nation's sensitive information and deter potential of the cyber threat. Moreover, governments have developed more sophisticated cyber military capabilities to mitigate the emerging threats.

Increasing application of cyber warfare system within the corporate sector can be attributed to growing number of security threats amid defense contractor companies. The data breaches have compromised sensitive information such as blueprints, project details and testing results & reports from the companies which are the important factor for national security. The increasing breaches are impelling many organizations to make investments in security enforcement and detection tools. Moreover, to deter cyber espionage, monitor, and subvert other nations’ defense systems by infiltrating defense contractor system, application of cyber warfare system in the corporate sector is anticipated to drive market growth.

For more info visit here: https://www.grandviewresearch.com/industry-analysis/cyber-warfare-market

Cyber Warfare Market Report Highlights

• The defense application segment is estimated retain its dominance in the market and is projected to reach USD 27.94 billion by 2025.
• The government application segment is anticipated to register a healthy CAGR of 19.1% over the forecast period.
• The corporate application segment is anticipated to witness a high CAGR of 19.8% over the forecast period.
• North America was valued at USD 8.22 billion in 2016 and is expected to hold a dominant share in the market by 2025. The region was followed by Europe which held a market share of 25.44% in 2016 of the overall market share.
• Asia Pacific region is anticipated to be the fastest growing region for the cyber warfare market, growing at of CAGR of 21.1% over the forecast period.
• The key players in cyber warfare market include BAE System Plc, Boeing, General Dynamic Corporation, Lockheed Martin Corporation, and Raytheon Company, among others.

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Cyber Warfare Market Segmentation

Grand View Research has segmented the global cyber warfare market on the basis of application and region:

Cyber Warfare Application Outlook (Revenue, USD Billion, 2014 - 2025)

• Government
• Aerospace
• Homeland
• Corporate
• Others

Cyber Warfare Regional Outlook (Revenue, USD Billion, 2014 - 2025)

• North America
• U.S.
• Canada
• Europe
• Germany
• UK
• Asia Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Middle East & Africa 

About Grand View Research        

Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.

For more info visit @ https://www.grandviewresearch.com

 

Professional Service Automation Software Market Study Report Based On Trend, Top Key Vendor, Size, Future Growth, Trend And Outlook 2025

The global professional service automation software market size is estimated to reach $16,015.0 Million by 2025, at a CAGR of 11.7% according to a new report by Grand View Research, Inc. PSA software is used for standardizing business processes and providing reports, insights, and control for resources and projects. The value of such systems is to enable critical information to be analyzed and shared across organizations for more insightful and timely decision-making. Rapid advancements in functionalities of the solution are anticipated to boost growth.

Increasing needs to improve operational efficiency among professional service firms are expected to propel the market over the forecast period. The companies have been focusing on optimally aligning resources while profitably delivering projects on time. PSA tools offer benefits such as optimized staffing, improved collaboration, and automated time and expense. Effective use of professional services automation tools can help organizations improve productivity, operational efficiency, financial margins, and billable utilization. PSA software improves project management and resource management by increasing efficiency through increased collaboration and personnel utilization, better planning, and integrated knowledge management. The software also provides standardized reports, which help management make key business decisions.

Small enterprises have been using spreadsheets for various tasks such as resource and time management. However, as businesses grow, complexity, need for automation, and the challenge of maintaining business quality, throughput, and effectiveness will grow as well. Small-sized businesses are untapped markets and increasing IT budgets of these enterprises are expected to demand over the forecast period.

For more info visit here: https://www.grandviewresearch.com/industry-analysis/professional-services-automation-software-market

Further key findings from the report suggest:

• Cloud technology is becoming popular among cost-sensitive customers and small and medium enterprises. Increasing ubiquitous computing owing to smartphone penetration and better internet infrastructure is expected to drive the PSA mobile application over the next six years.Support for a variety of mobile platforms such as Android and iOS has become a basic requirement of the software
• Technology companies held the largest market share of over 46% in 2018. However, marketing and communication firms segment is anticipated expand at the highest CAGR of 15.5% from 2019 to 2025
• North America and Europe are expected to remain key regions in the global Professional Service Automation (PSA) software market over the forecast period
• Projector PSA; ChangePoint; NetSuite OpenAir;Appirio, Inc.;Microsoft Corporation; FinancialForce.com; ConnectWise; and Tenrox are some of the major players
• Other key vendors include Compuware Corporation;Autotask Corporation; Panview; Clarizen; Deltek, Inc.; and Oracle

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Grand View Research has segmented the global PSA software market on the basis of application, deployment, and region:

Professional Service Automation (PSA) Software Application Outlook (Revenue, USD Million, 2014 - 2025)

• Consulting Firms
• Technology Companies
• Marketing and Communication Firms
• Others

Professional Service Automation (PSA) Software Deployment Outlook (Revenue, USD Million, 2014 - 2025)

• Cloud
• On-premise

Professional Service Automation (PSA) Software Regional Outlook (Revenue, USD Million, 2014 - 2025)

• North America
• U.S.
• Canada
• Europe
• U.K.
• Germany
• Asia Pacific
• China
• India
• Japan
• Latin America
• Brazil
• Mexico
• MEA

About Grand View Research        

Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.

For more info visit @ https://www.grandviewresearch.com

 

U.S. Fencing Market Business Growth Analysis, Industry Trends, Applications And Future Demand By 2027

The U.S. fencing market size is expected to reach USD 12.0 billion by 2027, registering a CAGR of 4.9% over the forecast period, according to a new report by Grand View Research, Inc. Rapid growth in construction activities for both, residential and commercial buildings, along with security and privacy concerns, drives the demand for fences in U.S.

The market is anticipated to continue to grow at a steady pace in the coming years. The market is expected to witness high traction over the forecast period owing to a high demand for fencing bridge and elevated highway construction sites in the country. Rise in disposable income plays a key role in increased consumer spending on renovating houses, subsequently driving the demand for fences.

Availability of a wide range of products with varying colors, features, and designs, coupled with customizable products and solutions, also drives the market growth. Furthermore, a range of fencing designs are available which are aesthetically appealing as well. Government initiatives and investments in infrastructure development and construction projects are also driving the market growth in different verticals.

The U.S. fencing market has witnessed several new enhancements in terms of technology in products as well as the manufacturing of products. Moreover, a developed distribution network and strong manufacturing lineups in the country drives the launch of new and improved products. Though the industry is largely dependent on raw material suppliers and big metal suppliers, the market for fencing is thriving owing to a stable economy and the developing real estate market in the country.

For more info visit here: https://www.grandviewresearch.com/industry-analysis/us-fencing-market

U.S. Fencing Market Report Highlights

• The demand for fences in U.S. is expected to gain traction owing to the growing residential sector and real estate developments
• The concrete fencing segment is anticipated to witness a significant growth rate over the forecast period owing to properties such as durability
• The online segment is expected to witness high traction over the forecast period owing to increasing internet penetration and advantages such as ease of purchase and doorstep delivery
• Contractors have the ability, experience, and knowledge regarding the installation of fences, owing to which the contractor-based installation segment dominated the market in 2019
• The residential segment dominated the market in 2019 as privacy fences are gaining more popularity since several new communities live in close quarters. Since their houses are close together, individuals opt for fences for privacy and security
• The application of fencing products in government residential buildings, embassies, and VIP residences drives the growth of the market in the government end use segment
• Availability of fashionable and low-cost fences, customizable options, and rising consumer demand across the U.S. states are expected to drive the market growth over the forecast period
• Key market players include Gregory Industries, Inc.; Long Fence Company, Inc.; Jerith Manufacturing Company Inc.; and Allied Tube & Conduit

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U.S. Fencing Market Segmentation

Grand View Research has segmented the U.S. fencing market on the basis of material, distribution channel, installation, application, end use, and region:

U.S. Fencing Material Outlook (Revenue, USD Million, 2016 - 2027)

• Metal
• Aluminum
• Steel
• Others
• Wood
• Plastic & Composite
• Concrete

U.S. Fencing Distribution Channel Outlook (Revenue, USD Million, 2016 - 2027)

• Online
• Retail

U.S. Fencing Installation Outlook (Revenue, USD Million, 2016 - 2027)

• Do-It-Yourself
• Contractor

U.S. Fencing Application Outlook (Revenue, USD Million, 2016 - 2027)

• Residential
• Agricultural
• Industrial

U.S. Fencing End-use Outlook (Revenue, USD Million, 2016 - 2027)

• Government
• Petroleum & Chemicals
• Military & Defense
• Mining
• Energy & Power
• Transport
• Others

U.S. Fencing Regional Outlook (Revenue, USD Million, 2016 - 2027)

• Alabama
• Arizona
• California
• Colorado
• Connecticut
• Florida
• Georgia
• Idaho
• Illinois
• Indiana
• Iowa
• Louisiana
• Maryland
• Massachusetts
• Michigan
• Minnesota
• Mississippi
• Missouri
• New Hampshire
• New Jersey
• New Mexico
• New York
• North Carolina
• Ohio
• Oklahoma
• Oregon
• Pennsylvania
• South Carolina
• Tennessee
• Texas
• Utah
• Virginia
• Washington
• Wisconsin
• Others

About Grand View Research        

Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.

For more info visit @ https://www.grandviewresearch.com

Mobile Marketing Market Dynamics, Growth Prospect, Industry Survey, Distributor Outlook And Competitive Landscape

The global mobile marketing market size is estimated to reach USD 337.8 billion by 2027, registering a CAGR of 22.9% over the forecast period, according to a new study conducted by Grand View Research, Inc. Mobile marketing is a promotional activity that helps connect advertisers to end users through push notifications and emails, among other communications sent directly to customers. Increasing use of smartphones to access online content coupled with the growing trend of location-based mobile marketing are expected to drive the market. Moreover, rising number of social media platforms and users accessing internet and popular multimedia content, such as videos, audio, and text is anticipated to drive the market.

Global Positioning Systems (GPS) and the Radio Frequency Identification (RFID) technologies are used by enterprises to acquire consumer preference data, which is further analyzed to target nearby consumers by sending them notifications about relevant products and services. Mobile device is the largest source of digital data and most of the data is accessed through social media platforms, web browsers, and mobile applications. Rising adoption of Artificial Intelligence (AI) and big data analytics in mobile marketing to monitor consumer preference and to deliver accurate insights to reach the right consumers is anticipated to propel the market for mobile marketing over the forecast period.

Based on several surveys, more than 70% of enterprises are of the opinion that mobile devices have transformed their businesses and customer experience by enabling continuous interaction between customers and employees. Consumers are increasingly preferring online shopping owing to the increasing penetration of smartphones. Companies are highly focused on advertising their products and services through e-commerce channels. This helped the retail segment capture a significant revenue share in 2019. Key players focus on mergers and acquisitions that will help them gain greater regional presence and target new consumers. However, growing privacy concerns coupled with the rapidly increasing use of ad blockers to avoid unwanted content may hamper the growth of the market.

For more info visit here: https://www.grandviewresearch.com/industry-analysis/mobile-marketing-market

Mobile Marketing Market Report Highlights

• In 2019, the mobile web segment held over 24% of the global market share due to growing number of smartphone users frequently accessing mobile search engines
• North America captured a significant revenue share in 2019, owing to robust growth in the use of Over the Top (OTT) and social media content along with the highest smartphone penetration
• Latin America mobile marketing market is estimated to showcase significant growth over the forecast period owing to the high adoption of smartphones in Brazil and Mexico along with high investment in the improvement of the regional network infrastructure. Increasing number of OTT content subscribers in the region is expected to create significant opportunities for the market players in the forthcoming years
• Companies leveraging machine learning, AI, big data, and Augmented Reality (AR) technologies for high customer engagement through televising or displaying ads is expected to fuel the market growth
• Significant use of GPS and RFID technology for location-based mobile marketing is predicted to fuel the industry growth over the forecast period

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Mobile Marketing Market Segmentation

Grand View Research has segmented the global mobile marketing market on the basis of enterprise size, solution, end use, and region:

Mobile Marketing Enterprise Size Outlook (Revenue, USD Million, 2016 - 2027)

• Large Enterprises
• Small & Medium Enterprises

Mobile Marketing Solution Outlook (Revenue, USD Million, 2016 - 2027)

• Mobile Web
• SMS
• Location-Based Marketing
• In-App Messages
• Push Notifications
• QR Codes
• MMS
• Others

Mobile Marketing End-Use Outlook (Revenue, USD Million, 2016 - 2027)

• Retail
• Media & Entertainment
• Travel
• Automotive
• Healthcare
• IT & Telecom
• BFSI
• Others

Mobile Marketing Regional Outlook (Revenue, USD Million, 2016 - 2027)

• North America
• U.S.
• Canada
• Europe
• U.K.
• Germany
• Asia Pacific
• China
• India
• Japan
• Latin America
• Brazil
• Mexico
• Middle East & Africa (MEA)

About Grand View Research        

Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.

For more info visit @ https://www.grandviewresearch.com

 

5G Testing Equipment Market Trends, Revenue Forecast, Competitive Landscape, Growth Factors, And Development

The global 5G testing equipment market size is estimated to reach USD 3.23 billion by 2027, according to the new report by Grand View Research, Inc., expanding at a CAGR of 8.8% from 2020 to 2027. Rapidly escalating demand for smartphones, along with higher internet speeds, has resulted in vigorous manufacturing of 5G-enabled smartphones across the globe, which is propelling the market growth.

Applications of fifth generation technology continue to expand at a steady pace on account of increasing usage of IoT and connected devices. Besides, surging availability of large data centers makes it convenient to use 5G testing equipment for the deployment of fifth generation technology. The commercialization of fifth generation technology began most recently in 2019, thereby creating an opportunity hotspot for these devices in the upcoming years. Market penetration of fifth generation technology in specific sectors such as automotive, entertainment, medical, construction, and security is increasingly creating demand for 5G testing equipment. Continuously evolving research & development of these devices to make them more application-oriented and industry-compliant is anticipated to drive the market over the forecast period.

Hyper-connectivity of the world is one of the prime factors fueling the demand for 5G testing equipment. Increasing utilization of connected devices in emerging economies, such as China and India, continues to create data traffic in a network, thereby enforcing the need for establishing a more efficient and secure network. Escalating demand for data traffic control is anticipated to propel the fifth generation technology, which will consequently lead to exponential growth in the market. Furthermore, connectivity needs in smartphones, wearable devices, connected cars, smart home devices, and other consumer electronic devices are likely to augment the demand for 5G testing equipment. High speed of fifth generation technology and availability of wireless and wired technology are potential factors for easing the connectivity process. On the contrary, associated cost and technical issues due to multiple carrier involvement are considered the key restraints of the market.

For more info visit here: https://www.grandviewresearch.com/industry-analysis/5g-testing-equipment-market

5G Testing Equipment Market Report Highlights

• North America accounted for the largest market share in 2019 owing to the early adoption of the fifth generation technology
• By equipment, the signal and spectrum analyzers dominated the market in 2019 due to its fast and simple signal analysis, along with its ability to capture and analyze phase-related information of the signal
• Major market players in China, Japan, and South Korea are expected to focus on deploying fifth generation network infrastructure for the media and entertainment, transportation and logistics, healthcare, manufacturing, among other industry verticals.

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5G Testing Equipment Market Segmentation

Grand View Research has segmented the global 5G testing equipment market based on equipment, revenue source, end user, and region:

5G Testing Equipment Outlook (Revenue, USD Million, 2019 - 2027)

• Oscilloscopes
• Signal and Spectrum Analyzers
• Vector Signal Generators
• Network Analyzers
• Others

5G Testing Equipment Revenue Source Outlook (Revenue, USD Million, 2019 - 2027)

• New
• Rental

5G Testing Equipment End-user Outlook (Revenue, USD Million, 2019 - 2027)

• Telecom Equipment Manufacturers
• Original Device Manufacturers (ODMs)
• Telecom Service Providers
• Others

5G Testing Equipment Regional Outlook (Revenue, USD Million, 2019 - 2027)

• North America
• U.S.
• Canada
• Europe
• U.K.
• Germany
• France
• Asia Pacific
• China
• Japan
• South Korea
• Latin America
• Brazil
• Mexico
• Middle East & Africa

List of Key Players of 5G Testing Equipment Market

• MACOM
• Rohde & Schwarz
• VIAVI Solutions Inc.
• Keysight Technologies
• Anritsu
• LitePoint

About Grand View Research        

Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.

For more info visit @ https://www.grandviewresearch.com