The global location intelligence market size is expected to reach USD 32.8 billion by 2027, expanding at a CAGR of 15.2 % according to a study conducted by Grand View Research, Inc. Growing penetration of smart devices coupled with the rising demand for data-rich location solutions to increase customer engagement and drive operational efficiency is expected to bolster the growth. Increasing penetration of network infrastructure and smart devices paired with rising digitalization has enabled organizations to collect user information, which in turn is anticipated to further spur the market growth.
Location
intelligence is a subcategory of the IoT concept that enables businesses to
identify consumer trends, customer behavior, and a variety of information
regarding niche markets for the organizations to make better decisions, deliver
better products and services, and to mitigate the uncertainties in the market.
Organizations are incorporating real-time location monitoring capabilities in
various devices, especially smartphones, for monitoring and recording the
geographic position of consumers to be able to analyze trends, improve customer
experience, and optimize business operations. Owing to the benefits offered,
organizations are more inclined toward the implementation of location
intelligence services thus spurring the market growth.
Additionally,
the booming smartphone and smart devices industry in the Asia Pacific (APAC)
region is expected to drive the growth of the location intelligence market. The
steady rise in investments in IoT technologies, an increasing number of
smartphone users, and rising spending on connected devices in APAC countries
are the factors predicted to fuel the market expansion over the forecast
period. However, the lack of network infrastructure, data privacy concerns,
lack of awareness, and other operational challenges and risks can hinder
growth.
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Location
Intelligence Market Report Highlights
- North America
accounted for the largest market share in 2019, owing to the highest
adoption of IoT and the presence of key players such as Google, Apple,
Qualcomm, HERE, Bosch, and GE
- The European
Commission is heavily investing in IoT infrastructure and location
intelligence technologies thereby aiming to accelerate the regional growth
- The Asia
Pacific is expected to experience the fastest growth over the forecast
period, owing to the rising number of smartphone users, enhancement of
networking technologies, increasing number of service providers, and rise
of social media
- The
transportation and logistics vertical segment accounted for over 19% of
the market share in 2019. The rising adoption of innovative location
intelligence tools, owing to rapid technological advancements in network
communication, location determination techniques, and sensor technologies
is expected to influence the growth
- 2019, Sales
and marketing optimization and customer management applications account
for market shares of over 20% and 17% respectively. These applications
enable organizations to assess spending patterns, consumer behavior, and
forecast sales enabling them to optimize profitability
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Location
Intelligence Market Segmentation
Grand View Research has
segmented the global location intelligence market on the basis of application,
service, vertical, and region:
Location
Intelligence Application Outlook (Revenue, USD Million, 2016 - 2027)
- Workforce Management
- Asset Management
- Facility Management
- Risk Management
- Remote Monitoring
- Sales & Marketing Optimization
- Customer management
- Others
Location
Intelligence Service Outlook (Revenue, USD Million, 2016 - 2027)
- Consulting
- System Integration
- Others
Location
Intelligence Vertical Outlook (Revenue, USD Million, 2016 - 2027)
- Retail and Consumer Goods
- Government & Defense
- Manufacturing & Industrial
- Transportation & Logistics
- BFSI
- IT & Telecom
- Utilities & Energy
- Media & Entertainment
Location
Intelligence Regional Outlook (Revenue, USD Million, 2016 - 2027)
- North America
- The U.S.
- Canada
- Mexico
- Europe
- The U.K.
- Germany
- France
- Italy
- Spain
- Russia
- Asia Pacific
- China
- India
- Japan
- South Korea
- South America
- Brazil
- Argentina
- Middle East & Africa (MEA)
About Grand View Research
Grand
View Research, Inc. is a U.S. based market research and consulting company,
registered in the State of California and headquartered in San Francisco. The
company provides syndicated research reports, customized research reports, and
consulting services. To help clients make informed business decisions, we offer
market intelligence studies ensuring relevant and fact-based research across a
range of industries, from technology to chemicals, materials and healthcare.
For more info visit @ https://www.grandviewresearch.com
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