The global broadcasting & cable TV market size is anticipated to reach USD 397.69 billion by 2027, exhibiting a CAGR of 3.4% over the forecast period, according to a new report by Grand View Research, Inc. The fusion of Augmented Reality (AR) and Virtual Reality (VR) in broadcasting technology offers significant growth opportunities for the market. AR and VR technology enables users to experience superior viewing quality content via computer-generated infographics. The amalgamation of AR and VR in broadcasting technology allows content creators to simulate different scenarios and showcase information in a more interactive and visually appealing manner. The creation of such appealing content is comparatively cost-effective and offers better profit generation capabilities.
The
advent of the 5G delivery system offers significant prospects for the
broadcasting and cable TV industry. The growth can be attributed to high
functionality in the delivery of IPTV services. 5G model is expected to
facilitate the delivery of high-quality content to several users due to the
availability of large bandwidth, thus mitigating network congestion and
allowing enhanced viewing experience. Additionally, implementation of 5G
technology is expected to enable service providers to penetrate in
geographically challenging locations, which are less accessible as compared to
satellite connections. Implementation of 5G also allows service providers to
leverage the full range of High Power High Tower (HPHT) applications in
downlink mode, which is expected to facilitate smoother delivery of content to
its customers.
Wide-scale
adoption of multi-access edge computing technology is expected to offer
incremental growth prospects for the broadcasting industry. The use of this
technology is expected to prompt service providers to deploy specifically
designed components, which provide ultra-low latency and mitigates issues, such
as buffering and low picture, to provide seamless, ultra HD content to viewers.
Additionally, multi-access edge computing facilitates higher efficiency for
technologies, such as 8K and VR, which further offers an impetus to the
broadcasting and cable TV industry growth. The technology also provides
enhanced access to computing powers that is essential in understanding viewing
trends of people to offer high-quality content, which is custom made for customers.
Cloud
technology is expected to offer significant growth prospects for the market due
to its virtue of saving a tremendous amount of data in a secure approach. The
provision to virtualize the entire broadcast operation and the ability to
diminish physical requirements, such as hardware servers, to store pre-recorded
content, relays, and transmitters, thus offering efficient resource management
capability. Additionally, adoption of technology offers service providers to
transmit TV signals from play-out points to head-ends while maintaining the
quality of the broadcast signal. The technology also enables service providers
to roll out channels more efficiently, which is expected to offer better
customer satisfaction and continued business operations.
For
more info visit here: https://www.grandviewresearch.com/industry-analysis/broadcasting-and-cable-tv-market
Broadcasting
& Cable TV Market Report Highlights
- Based on
technology, the IPTV segment is expected to witness the fastest growth
over the forecast period owing to availability of high-speed internet
around the world
- By revenue
channel, the subscription segment is expected to expand at the highest
CAGR over the forecast period due to rising demand amongst users for
personalized viewing experience and bundled packages as they offer various
benefits
- Asia Pacific
is expected to emerge as the fastest growing regional market in the years
to come due to availability of the affordable internet and continual
adoption of satellite TV services.For the purpose of this report
About Grand View Research
Grand
View Research, Inc. is a U.S. based market research and consulting company,
registered in the State of California and headquartered in San Francisco. The
company provides syndicated research reports, customized research reports, and
consulting services. To help clients make informed business decisions, we offer
market intelligence studies ensuring relevant and fact-based research across a
range of industries, from technology to chemicals, materials and healthcare.
For more info visit @ https://www.grandviewresearch.com
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